Signature Cuts
For customers requiring a consistent supply of uniquely cut stones, our Signature stone designs provide our retail partners with a tangible competitive advantage in a retail category dominated by homogeneity. Building upon seven generations of diamond cutting expertise, we are able to design diamond cuts to meet the most exacting gemmological standards.

Coupled with our superior and reliable stream of stones purchased through our multiple diamond sights, our dedicated craftspeople ensure the standards of quality and output that long-term partnerships rely on.

Tolkowsky
Our flagship brand presents you with a distinctive image in keeping with one of the world famous families in diamond cutting.

Turning the Tolkowsky name into a successful premium brand was only made possible through our access to the wide range of skills available within the Exelco Group.

Tolkowsky is a total retail programme from unique collections of finished jewellery, permanent retail displays, relevant POS and sales support materials. In fact, everything you would expect from a world-class premium brand.

Total brand solutions
Our marketing and brand expertise means we can do far more for our Signature Partners than create collections of jewellery.

Of course, it always starts with the unique cut, but that’s only the beginning, For instance, we provided a total marketing programme for the Company of Master Jewellers (CMJ), completely refreshing their dormant MasterCut brand.

This total brand architecture included a comprehensive suite of marketing and sales training and support, a distinctive positioning for the brand and a full suite of advertising and display materials personalised for each participating member of the CMJ.