Our Signature programmes offer retailers and luxury brands a route to their own exclusive premium diamond jewellery collections, providing them with a point of clear differentiation. The close personal relationships that we build allow us to design very
distinctive collections that complement and advance the brand image perfectly.

What a Signature brand could do for you
Working with The Exelco Group gives your brand access to a wide range of disciplines and expertise that can all be leveraged for your business. Our advanced retail and consumer understanding, next to
the obvious advantages of seven generations of stone design and cutting expertise, can offer you a significant advantage.

Creating your Signature collection
No two clients are the same; programmes can be
as diverse as the unique designs of the stones
themselves. We have taken clients from loose
signature stone supply right through to wholly
developed and deployed retail brand architecture.

We can oversee all aspects of the retail experience
for clients.

Our in-house capabilities allow us to
offer complete solutions, including display and store
design, collateral design and production and even
retail training.

MasterCut
MasterCut; a range of jewellery featuring 89-facet stones cut with a unique star effect. The brand and product development on behalf of the Company of Master Jewellers buying group included a pioneering Certification Portfolio tracing the diamond from rough stone through to final jewel. This was complimented by complete training and selling support packages covering the selling benefits of Mastercut to the end consumers.