INTRODUCTION UNDERSTANDING RETAIL

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H&A CUTTING WORKS BOTSWANA H&A CUTTING WORKS THAILAND ORIGIN DIAMONDS
TOLKOWSKY SIGNATURE BRANDS FOREVERMARK
The Tolkowsky story is the story of the modern diamond. This family of master diamond cutters have been responsible for some of the most important advances in the industry. They have cut some of the world’s largest diamonds and, perhaps most notably, invented the Ideal Cut.

In 1919, Marcel Tolkowsky revolutionised the way diamonds were cut: his calculations took both brilliance and fire into consideration, creating an optimum balance between the two. Known as the Ideal
Cut, Tolkowsky’s cutting formula would serve as the basis for all future brilliant cut modifications and standards.


Tolkowsky: a brand for the 21st Century
Founding partner and president of Exelco, and Marcel’s Great Nephew, Jean Paul Tolkowsky has encapsulated the grand heritage of the Tolkowsky dynasty in his Tolkowsky Contemporary Classic Collection.

 

Each piece of the collection is accompanied by a Certificate of Authenticity that the stone was cut and polished according to the standards set by Marcel Tolkowsky in 1919, giving your customers complete faith in the integrity of their purchase.

 

The Tolkowsky brand has already been a success in the Japanese and US markets. It has just launched to great interest in India and is now packaged as a superb collection and franchise opportunity for
retail partners.

Tolkowsky

Exelco’s extensive experience in jewellery retail allows us to leverage synergies from our other operations to offer additional services, ongoing initiatives and support to our retail partners that most other suppliers cannot.

 

The Tolkowsky brand is supported by: